Resonance-driven strategist and creative director with a multi-disciplinary design background, working across music, entertainment in branding and programming for creators.

Brain Chamber by Futures and Fringes is a creative incubation partnership series between Ace Hotel Toronto and Futures and Fringes — a creator development series that invites curious guests into the creative process of an emerging artist, designer, or brand. The program invites curious guests into intimate creative dialogues with emerging artists, designers, and brands, fostering collaborative experimentation across disciplines. Our inaugural session (001) featured Levi's as brand sponsor, paired with designer Gian Caballes, whose bespoke denim label fuses contemporary design with traditional Filipino fabric treatment techniques. Brain Chamber emerged from recognizing a critical gap in Toronto's creative ecosystem. As post-pandemic closures decimated creative hubs across the city, we identified an opportunity to rebuild community through knowledge exchange and collaborative experimentation. While creativity often unfolds in isolation, we envisioned a thoughtfully curated format that could spark ideas and reduce creative isolation through collective engagement. Centering Gian's design process, I co-developed both the conceptual framework and experiential format. The session provided participants with an immersive, narrative-driven way to engage with Levi's brand while ensuring each guest left with practical tools and insights to integrate into their own creative practice.